Nowadays malayalam cinema is following the trend of giving "over hype" to it's upcoming big films! This over hype involves things like a massy trailer, first looks, actors and technicians' reaction towards their product, etc. Such methods at the end gives a disappointing watch for everyone even if the film is a good one! Kammarasambhavam, the dileep starrer vishu release and the mohanlal starrer villain, are the biggest examples of how wrong promotional methods can spoil a good film! Now coming to Ranam - Detroit Crossing, it's a damn bloody brilliant film having it's emotions and craft at the right place. And what went wrong? Again, the wrong promotions which gave the audience a completely different imagery of the film! The negative reviews the film is facing currently is mainly because of the "not up to the expectation" comments from the masses as they expected a "mass action film" from the team. Ranam tells the story of Detroit, once the economic capital of the United States that gave employment to many, which turned into the hub of drugs and guns and Aadhi (Prithviraj Sukumaran) the "Loyal and Expert" malayali gang member of the gang lead by Damodar Ratnam (Rahman) a Sri Lankan Tamilian gaangster and his brother Selvam (Ashwin Kumar). The film also tells the life of how circumstances and situations makes a person to take decisions which can turn their life completely upside down, as sometimes they don't have a choice in front of them! The film was perfect in its technical side, and yea except for a lag in the middle of the second half, the film is moving in a proper pace throughout. The film is an emotional crime drama, and is not an action thriller! Other notable performances include Isha Talwar, Nandu and a few unknown debutants who have effortlessly done a brilliant job throughout the film. The debutant director Nirmal Sahadevan has undoubtedly made an impressive debut through the film as he crafted the film in a proper way! Definitely not everyone's cup of tea, but the film would have done bit more well if the team gave the film the promotion it deserved. Hope malayalam cinema tries to soo this "over the top" promotion tactics!

Ranam

Trailer—Ranam