Everybody simply loathes infamous soap-opera villain Isabel Reyes (Rhian Ramos), which makes her television's most condemned personality. But a weird twist of fate turns her world upside-down when she gets into a near-death accident. The wicked antagonist experiences a sudden change of heart, and being the top kontrabida of her soap opera, Isabel couldn't just deliver her heartlessness and cruelty in front of the camera. Her over-the-top villainous persona disappears and she finds herself powerless to kick and slap the lead star. Isabel's show hits a major ratings slump and the network advises her to take a break from work with hopes of reigniting her passion. To solve her dilemma, Isabel seeks help from the biggest kontrabida icon in the country, no less than Ms. Bella Flores. She finds her on YouTube and says that for Isabel to get her "self" back, she needs to find the person who hurt her the most. And that is Chris Bernal (Aljur Abrenica). Armed with pure wits and sheer determination, Isabel sets off to find Chris, who is still living in the same town where she left him years ago. As they navigate their way through romance and heartbreak, will it further sabotage Isabel's career and their chances for a relationship? As they rediscover their past, Isabel begins to see Chris in a new light and she unexpectedly finds herself falling in love all over again with the very same guy who broke her heart. Will they ever get the right timing to be together? Will the Kontrabida girl find the perfect, genuine love she has been wishing for in Chris' arms?