A "tour de force" of late 1960s civic and political countercultures, Love It/Leave It juxtaposes the annual Naked City contest in Roselawn, Indiana, neighborhood characters, and American consumerism with the foment of the 1968 Democratic National Convention in Chicago (replete with cameos by William S. Burroughs, Mayor Richard J. Daley, and Allen Ginsberg). The film reaches a crescendo with the insistent refrain of the Vietnam-era expression "love it or leave it."