Montserrat Mendoza is a beautiful young woman whose family is in danger of financial ruin. After Montserrat breaks her engagement to her boyfriend to save their wealth, her conniving mother Graciela cuts a deal with newly-minted billionaire Alejandro Almonte. In exchange for paying off their debts, Graciela will push Montserrat to pursue a relationship with Alejandro, hoping it will lead to marriage. But Montserrat is already setting her heart on Jose Luis Alvarez. Graciela and Alejandro are determined to pull Montserrat away from Jose Luis forever. Montserrat and her family deal with unrequited love, gangs, death, and betrayal.