Fur is sexy, beautiful, sensuous and luxurious. Nothing feels better against your skin, and beautiful, sexy, successful people wear it. Fur is also environmentally friendly and is therefore a sustainable resource. These are the campaigns the fur industry uses to get people to commit the ultimate atrocities permitted against animals. Consumers are misled by retailers who assure them that animals used for fur are humanely euthanized, intentionally hiding the reality of how the animals are hideously killed. Step inside the world of SKIN TRADE. Hundreds of hours of interviews with insiders, designers, leaders and celebrities compiled in a heart punching documentary directed and produced by award winning director Shannon Keith. This film lends a voice to the voiceless whose skin is ripped from them while often still alive. Understand what makes this savage industry tick and what it will take to change it. Whether you are a fan of fur or repulsed by the thought, you owe it to yourself to watch this moving peek inside the dark world of ugly glamour and painful beauty.